About us
On the pitch
Managing Director, Chris Duffy is an experienced legal and business leader with over 15 years working at the heart of sport. Most recently, he held senior roles at Celtic Football Club, leading the legal, governance and compliance functions, while building the Club’s women’s football programme into a high-profile, commercially successful operation including Champions League qualification.
His career includes commercial legal roles within top UK law firms and global sports agencies such as IMG, and media giants including IPG. This experience gives him a unique combination of legal expertise, commercial acumen and sports leadership.
A trusted advisor and board member across multiple sports organisations and charitable bodies within the sports sector, Chris is passionate about driving growth, equity and innovation in sport, with a particular focus on raising the profile and opportunities in women’s and challenger sports.
Back Room Team
We work with a close-knit team of specialist consultants who bring fresh perspectives in marketing and communications, design, and important data analysis to ensure our clients benefit from well-rounded, expert support. We can also draw on a wider circle of trusted external partners, engaging project-specific expertise whenever this adds value.
We also integrate AI agents into our workflow, which helps us stay agile, tech-driven, and efficient. By automating research and reporting, we can focus on the overall strategy and relationships and pass cost benefits directly on to our clients.
